AUSTRALIAN PERFORMANCE TV
Performance advertising is coming to the biggest screen in the house.
AusperTV is building a simpler way for Australian businesses to plan, launch and measure connected TV advertising.
Platform currently in development.
Television advertising, built for the way growing businesses buy media.
Australian businesses have become accustomed to the control, flexibility and accountability of digital advertising. Television has remained harder to access, often requiring specialist knowledge, larger commitments and more complicated buying processes. AusperTV is being developed to bring a performance-led buying experience to connected television.
Accessible budgets
Plan connected TV activity around a defined business budget.
Focused targeting
Build campaigns around relevant audiences and Australian locations.
Clear reporting
Understand campaign delivery through a straightforward reporting experience.
A simpler path to connected TV.
AusperTV is being designed to make launching a connected TV campaign feel more like buying digital media.
01
Upload your commercial
Use an existing television-ready video or access creative support.
02
Choose your audience
Define the customers and locations most relevant to your business.
03
Set your campaign
Select your budget, timing and campaign objective.
04
Reach connected viewers
Deliver your campaign across eligible connected television environments.
05
Review performance
Monitor delivery and understand how the campaign performed.
Add television to your performance mix.
AusperTV is being created for businesses that want television’s impact with more of the flexibility and visibility they expect from digital advertising.
Plan with greater flexibility. Reach audiences on connected screens. Measure delivery in one clear platform.
Be part of the AusperTV launch.
Register your interest to receive platform updates and learn about early campaign opportunities.